Social Listening is an important part of any social selling campaign. This is because the success or failure of a social media campaign hinges on whether you can create and sustain compelling conversations online. Social Listening enables you to accomplish this.
Reporting and Analysis
Why Social Media Reporting?
How It Works
Why Do Social Listening?
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A social listening report is a detailed analysis of your buyers behaviour on social media. Our reports are also designed to give you leading insight into what content your buyers are engaging with. This information is critical in the formulation of any company’s Marketing strategy.
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Our report process starts with a one hour consultation which is aimed to set the key goals and deliverables from the report. In addition to the information which we would aim to supply, we would aim to find out more information you would you find really valuable from this task? What would give you the most ROI? Keywords: What words/phrases will we need to research?
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At this stage, we would be in a position to compile the report itself: Our report size varies anywhere from 3,000 – 4.000 words depending on the context of our findings. Our reporting process consists of following and recording the activity of your customers on Social media for a two week period. In this period we would be able to get an idea of what type of conversations your buyers are engaging with. We would investigate what groups and influencers your buyers follow and interact with.
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After writing a report, we would then adapt our findings into a one hour presentation. The aim of the presentation would be for other members of your team to understand our findings from the report. We would also present a social selling strategy which we believe would work for your team.
What Is Social Listening?
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