The Social Selling company began working with RMG Networks in July 2017. Their core issues were threefold. Firstly they were struggling to compete with their competitors online with general engagement falling below industry averages, secondarily there was an appreciation but little understanding of how social media impacted the sales cycle and thirdly they were suffering from low attendance at there quarterly marketing events designed to focus on decision makers in the customer experience space.
Event Demand For RMG Networks
http://misolococo.com/tag/decoration/ RMG Networks, formerly Symon Communications, is a digital signage company headquartered in Texas. It provides digital signage media hardware, software and services to nearly 70% of the Fortune 100.
source site RMG Networks provides data visualization for a variety of application areas including contact centers, supply chain operations and internal communication to leading industries including financial services, healthcare, hospitality, higher education, government, manufacturing, retail, telecommunications, transportation and utilities.
Evaluate and enter potential new markets using data-driven decision making:
More about problem
Create compelling content series focused on customer experience managers on LinkedIn, Promote thought leadership model and drive engaged leads to quarterly events
More about solutions
Our priority was to insure that RMG had a defined thought leader which could act as the “face” of RMG on social media. We accomplished this by giving one of their senior leadership teams a detailed social media audit and transformation. For this campaign we focused on LinkedIn and Twitter. Our audit process involved us securing endorsements and recommendations on the leaders profile. We also created and published a series of content associated with the event theme we intended to promote at a later date.
At this point we enabled our database capture phase which involved a deployment of our automation suite of technology to give our associated thought leader a huge highly targeted audience to market towards. Whilst this process was being undertaken we continued to publish and rank engagement on social according to engagement displayed on LinkedIn. We also created the “hard” framework needed to promote the event successfully. This included landing pages, message copy, tagging and database management solutions.
The final stage of the campaign was focused on engagement conversion. This exercise involved us segmenting the total sum of engaged individuals who displayed a buying signal and then nurturing them through our social selling framework until they were ready to be invited to the event.
From the results of our activity RMG managed to invite over 80 senior decision makers to their event over two sessions and saw a 250% increase in their marketing funnel from 8 weeks activity.
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