follow url Autologyx (previously called NowWeComply) is an intelligent Process Automation solution, trusted by its customers to automate even complex processes around both front & back office administration

    where to buy prednisone in canada The Social Selling Company was briefed with creating and executing a social selling campaign to engage HR Directors of company sizes above 1,000 employees in the United Kingdom

    Client challenge Evaluate and enter potential new markets using data-driven decision making:

    Purchased Data lists were proving ineffective in engaging senior decision makers.
    Lack of tangible content RPA Space, social presence was far lower than competitors
    Telemarketing services were no longer effective in engaging with decision makers.

    More about problem

    Autologyx target market for their leading product, a Robotic Process Automation software, was focused towards senior HR decision makers of large national companies. This meant that traditional methods of Telemarketing was not proving to be effective. We therefore designed a social selling strategy to engage these individuals. Our core KPI was meetings booked from our social selling activities.

    Our solution

    A 4 month Social Selling Campaign Designed To Capture, Nurture and Engage HR And Shared Service Directors In The United Kingdom

    Conduct and develop a social selling strategy focused around LinkedIn and content engagement
    Build an organic database of several thousand HR directors and nurture with a series of produced content
    Engage on mass on social with direct messaging and convert into meetings

    More about solutions

    Our work with Autologyx was based on an initial 3 month engagement with strict KPI’s in place to ensure we offering a strong ROI.  The first phase of the campaign was based around database expansion. We focused our search to LinkedIn and Twitter.  We also identified 100 thought leaders within the RPA sector and engaged with them to discuss interviews and other content activities.

    The second phase of our campaign revolved around engagement.  After spending 8 weeks building a highly targeted database, we began to execute our content strategy which had a primary aim to get our target audience talking. We based the content results from a protracted period of social listening which we conducted during the first phase of the campaign. Our findings suggested that many HR Managers and Directors were engaging around cost efficiency benefits of RPA.

    The final phase of our campaign was focused around conversion.  By the 3rd phase of the campaign the target audience had been sufficiently nurtured to the point where we were confident that we could pass over 45 leads over to the commercial director. Reviews from the leads were very positive – the client booked 8 meetings and have have gone onto become one of the longest serving customers of The Social Selling Company.

    Our people


    I believe that social media is the most powerful channel for businesses to communicate…

    Maxwell Hannah


    The speed of implementation will become a competitive advantage in itself. Advice shows…

    Alex Hannah

    Account Manager

    Alex Hannah is a senior account manager at The Social Selling Company who is responsibl…

    Phillip Sakellarios

    Social Selling Assistant
    The Social Selling Company have delivered exceptional results to our business in a very short space of time. They've added fresh thinking, commercial acumen and real focus to our business development strategy and they're a pleasure to work with
    Mike ashton
    Mike Ashton
    CMO - Hilton Hotel &
    The Social Selling company revolutionised our social selling strategy and we were amazed by the significant increase in business as a result of the campaign he ran for us in such a short period of time. I would highly recommend his services!
    Ray bricknel
    Ray Bricknell
    Managing Director - Behind Every Cloud
    We have been using the Social Selling Company over the last year to assist us with leveraging the value of LinkedIn as part of our pipeline building activities. It is fair to say that the advice they have given and the results that have been achieved have more than met our expectations over this time. I would happily recommend them to others looking to integrate the potential of "social "selling" as a lead generation activity alongside more traditional sales methods  
    Chris Northern
    Chris Northern
    Commercial Director

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