Autologyx target market for their leading product, a Robotic Process Automation software, was focused towards senior HR decision makers of large national companies. This meant that traditional methods of Telemarketing was not proving to be effective. We therefore designed a social selling strategy to engage these individuals. Our core KPI was meetings booked from our social selling activities.
Lead Generation For Autologyx RPA Systems
follow url Autologyx (previously called NowWeComply) is an intelligent Process Automation solution, trusted by its customers to automate even complex processes around both front & back office administration
where to buy prednisone in canada The Social Selling Company was briefed with creating and executing a social selling campaign to engage HR Directors of company sizes above 1,000 employees in the United Kingdom
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A 4 month Social Selling Campaign Designed To Capture, Nurture and Engage HR And Shared Service Directors In The United Kingdom
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Our work with Autologyx was based on an initial 3 month engagement with strict KPI’s in place to ensure we offering a strong ROI. The first phase of the campaign was based around database expansion. We focused our search to LinkedIn and Twitter. We also identified 100 thought leaders within the RPA sector and engaged with them to discuss interviews and other content activities.
The second phase of our campaign revolved around engagement. After spending 8 weeks building a highly targeted database, we began to execute our content strategy which had a primary aim to get our target audience talking. We based the content results from a protracted period of social listening which we conducted during the first phase of the campaign. Our findings suggested that many HR Managers and Directors were engaging around cost efficiency benefits of RPA.
The final phase of our campaign was focused around conversion. By the 3rd phase of the campaign the target audience had been sufficiently nurtured to the point where we were confident that we could pass over 45 leads over to the commercial director. Reviews from the leads were very positive – the client booked 8 meetings and have have gone onto become one of the longest serving customers of The Social Selling Company.
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